The Pacific-10 has reached a deal to license most of its big football and basketball games to Fox and ESPN, and agreement that will net the conference approximately $3 billion over 12 years, the New York Times reports.
The deal spring's from the Pac-10's decision to start its own cable network, which will launch in 2012.
Source: http://www.thewrap.com/article/report-pac-10-strikes-3b-deal-fox-and-espn-27041
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