Media buyers can be harsh critics of television shows, but that’s part of their job description -- being able to analyze what programming will work best for their advertiser clients.
With advertisers expected to commit to close to $10 billion on broadcast TV commercials in the next few weeks, buyers cannot mince words when it comes to evaluating shows.
Source: http://www.thewrap.com/column-post/upfront-wrap-what-media-buyers-think-fall-schedule-27623
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