A New Box Office Model - Paramount's 'Justin Bieber: Never Say Never'

He may not have won a Grammy, but Justin Bieber achieved something this weekend no one else has through the first six weeks of the year -- draw large numbers of kids to the box office, and do it without spending a lot of money.

With Bieber's "Never Say Never" grossing an impressive $29.5 million in its first three days of release, the movie reversed a steep downward trend at the box office.

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Source: http://www.thewrap.com/movies/article/can-justin-bieber-model-save-box-office-24731

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