Jessica Simpson may be a ba-zillionaire (rough estimate only) thanks to her incredibly successful fashion line, but hasn't stopped her from expanding her market share. Recently signing on with The Jones Group to do a tween-targeted collection, Jessica will bring in little sister Ashlee to help out with the new venture. Speaking to WWD Jessica said, "Creating a tween apparel collection was a natural extension for the brand. I?m excited to bring my sister, Ashlee, along as co-creative director of this division, because she brings a savvy rocker edge that defines today?s tweens." Considering that the Jessica Simpson Collection is predicted to make up to $1 billion by the end of 2012, we think it's a smart move to keep things in the family!
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