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Monday, January 31, 2011
Oscar Watch: Which Pictures Get Box Office Boosts From Nominations?
Post-Oscar nominations, many distribs are pushing their Academy Award contenders into wider release. Anthony D'Alessandro looks at the numbers behind the Oscar Factor: Despite the onslaught of wide-audience rom-coms and horror-thrillers over the next month, winter is prime season for Oscar contenders to make hay at the box office. ?Look at the new releases that are coming out: Few have commercial prospects and that will help the Oscar contenders' playability in the next six weeks,? says one distrib exec. ?These films are filling a void in the marketplace.? This weekend?s estimated results are proof positive: The King?s Speech and 127 Hours saw remarkable surges of 41% and 1,687% respectively. Working off Michelle Williams? best actress nod alone, Weinstein Co.?s Blue Valentine saw a 33% spike. ... 
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